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A new face for Tiger Woods
We read this week that a team of 30 Spanish doctors say they have successfully performed the world’s first full face transplant, at the Vall d´Ebron University Hospital, in Barcelona. A man injured in...
View ArticleThe Renault-Nissan alliance case: advertising
Today in Corporate Strategy class we have seen the case of the alliance between Renault and Nissan that took place in 1999. Nissan had big problems, mainly in the management and design side, but it was...
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Nice to meet you! We are the global MBA 2010
When the EOI Business School gave us this space to share our thoughts, opinions, and feelings about diverse and exciting subjects such as marketing, economy, finance, or even innovation approaches, and...
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Do you want a Pepsi?
Blackberry, Android, Nokia… we all are fascinated with these little objects that make us be superconnected with our pals… only? The existence of geolocation applications that can show the exact point...
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Japan 2022, can you think of the implications?
I have never been very keen on technology. It used to be difficult and a sort of slavery for me and I say that it used to because thanks to this Global MBA and particularly to my final project...
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Good Luck, South Africa!
…and finally, the World Cup 2010. Lately the entire world has put his eyes on this forgotten corner of Africa, the national teams are training hard to demonstrate their skills in the playground, and...
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Shanghai Expo 2010 pavilions: Architecture that talks
We have talked before in this blog about the power of Architecture as a marketing tool for a society, a city, a nation or a regime. The crew of the global MBA program have expend the last two weeks in...
View ArticleThe End, The Start
Pinche aquí para ver el vídeo Directors Cut version (much better) here. “I’ve seen things you people wouldn’t believe. Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the...
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Personal Branding: Market yourself!
Throughout this year, we have assisted to many lectures concerning brand image, reputation, positioning,.. of products/services. Yesterday we said good bye to our holy room 0.1 at EOI Business School...
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iPhone 4 : Steve, watch out.
Thoughts from a Mac follower: During this days, we have been assisting to something that nobody would have imagined: Steve Jobs and Apple are put on question concerning the signal problems in the...
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